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Bridal Club Magazine

The not-so-hidden jewel

One woman's love affair with jewellery has revived the party plan idea. Cathe Meyer, who is based in Tauranga, established The Jewel Company four years ago after working in the party plan industry for 13 years. We all know that women love to buy products in a social setting; and this seems to be especially so when it comes to high quality, affordable jewellery. Who can resist shopping with friends over a glass of wine? Let's be honest, Tupperware didn't become a household name the world over through retail sales!

Hosting or attending a Jewel Company party is a great way to see a range of jewellery that you won't find anywhere else. Qualified and trained consultants present the range before allowing guests the opportunity to try pieces on. As Jan, a recent hostess, pointed out: "It was so much fun, and nice to be able to shop for jewellery at home."

The Jewel Company offers attractive incentives to women who host their parties. Get the right group of girlfriends around for an afternoon or evening of fun, and you could find yourself picking up your preferred jewellery item for next to nothing. "I am now proud owner of a gorgeous necklace set that I received for free!" said Jan. The Jewel Company's direct marketing method means they're able to pass on savings to purchasers in the form of great pricing, as well as monthly specials. There are three collections in the fashion jewellery line - Classic, Victorian, and Little Black Dress. Each piece is individually hand selected from suppliers around the world, and the jewellery is all nickel free and carries a 12-month manufacturing guarantee. Swarovski crystals, creamy mother of pearl, diamantes, hermatite, zirconias, rhinestones, pearls in a variety of shades and beads ensure the three collections are varied enough to suit a range of tastes. "Our jewellery collection is diverse and caters for woman with varying tastes. We make sure the styles are unique and made with the highest quality materials such as real rhodium, 18ct gold, and Swarovski crystals," says owner Cathe. While diamonds might be a girl's best friend, we don't all have the luxury of open wallets. Yet, on special occasions like weddings, we all want to dress up. The Jewel Company products are classy enough that no-one will question your style, yet cheap enough to avoid a terrifying encounter with hubby or the bank manager.

The Jewel Company is a member of the New Zealand Jewellers Association.

This article was kindly supplied by My Wedding New Zealand's Premier Wedding Magazine

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