Bridal Club Magazine
Whys and Hows of Videography
Should I bother with video? Obviously our couples do. I like
to tell couples that great wedding video is worth more than a
fourth course or possibly even a dessert table after the cake.
Certainly you will value a fabulously filmed and edited wedding
film far more than a set of china (which you can buy for yourself
down the road a few years!) or many of the items on your registry
list. I mention this, because several of our couples added "wedding
film" to their registries so that guests could contribute to this
expense when the couple's budget hit its limit. Honestly, the only
time you have to capture your vows and the toasts and well wishes
of your friends and families is during your rehearsal dinner and
your wedding. There will be no second chance.
We have never heard of a couple who spent time researching a
wedding cinematographer and invested well in one, who regretted the
decision. From time to time, couple who hired bargain videographers
have told us regretfully that the boring, cookie-cutter music
videos they received weren't worth the money they spent. We agree.
A top professional studio will tell you that it takes
hundreds of hours to film and edit a fabulous wedding film.
If you want your film makers to be invisible as well at your
event, you will want at least 3 of them, willing to spend the time
to coordinate with your photographers - so you will never see a
videographer running around with a camera with a headlight mounted
on top, fighting your photographer for space. The more
cinematographers, the more they are able to work as a team, filming
from behind your photographers, in the background, never blocking
each other or your guests.
Of course, the better the team, the more planning they do, the
more they film, and the more work they spend on editing your
wedding film , the more they are likely to charge. Unlike a
wedding dress which can go on sale once it's last season's; or a
venue that can come down in price if not booked; a top-quality
cinematography team has just begun its work once the wedding ends.
Most work occurs in the studio where sifting through hours and
hours of film footage, pulling tiny moments of importance or
emotional loveliness from the rest and then creating a seamless
story from these bits is what an editor's job is all about.
When researching wedding videographers, start by looking at
their work. As a wedding cinematographer I can tell you that it's
frustrating to get countless e-mail inquiries from couples asking
first about prices and packages. I have even heard a bride or 2
tell me that she can get the same "package" for a lesser price from
another studio. I wonder if that bride would call a bridal salon to
inquire the same way about dresses? Or ask the same question of
photographers? While one 8 hour package may cost twice what another
studio may charge for the same coverage - the quality of the
filming and editing may be dramatically different.
When looking at wedding film sites, notice if all the samples
look similar. Some less expensive (and less creative) videographers
use a template for their work and just replace one couple with
another each time they do a new project. Easy=less time= less
If each wedding film captures the unique qualities of the
couple, the wedding, the day, you can be pretty sure you will be
working with a talented film maker. But even then, double check.
Ask the studio for references. Call former wedding clients and ask
what it was like to work with the studio or cinematographer. Ask
what the process was like, whether the studio was responsive to
their requests, their ideas. Ask if they were happy with their
wedding film. Ask if they thought that the studio was a good