Bridal Club Magazine
The Latest Trends In Wedding Cinematography
Photography and videography is one the fastest-
evolving areas of the wedding industry. In the space of a single
generation, video has developed from using patchy, low quality 7mm
film and manually- controlled slideshows to using 35mm Sensor
cameras for high quality photographs, and, more recently, for
videos as well. Essentially, this means that your home movies can
be shot with the same equiptment- and so will be of the same
quality- as the latest Hollywood blockbuster.
So what's the difference between a cinematographer and
A videographer's main goal is to capture the entirety of your
wedding day in a chronological, doumentary- style video. Cameras
are often hand- held or placed on a tripod for steadier shots, and
music tends to heavily support the video. Both filming and post-
production editing generally takes less time,and as a result,
a videographer's services will cost less than a
Cinematography, on the other hand, should be seen as a separate
craft where a high level of technical filmmaking and storytelling
techniques meet. A cinematographer will be trained in the
skill of professional filmmaking and approach your video as such-
as though it is a professional movie. Here a specific 'story' takes
precedence over simply a documentation of your wedding day- often
the development of your relationship is recreated and captured by
shooting at venues unrelated to your strict wedding day.
Professional accessories such as Steadicams, sliders, professional
lighting and audio equiptment are used, and multiple cameras are
often used simultaneously (to get a great split screen effect where
different events are caputred at the same moment).
What do you think is going to be the "next big thing" in
3D wedding cinematography has been explored since 2010, and
although it is absolutely feasible at this piont, it's yet to take
off in a significant way. Audiences haven't fully embraced this
technology, and currently the imagery doesn't have the cinematic
feel that people currently love about films. It's the storytelling
nature of our films that people really love.
There is a growing trend towards capturing an broader 'story' in
the same vein that cinematographers are interested in, where it's
not only the wedding being filmed, but the weeks leading up to the
event: the dress fittings, final dance lessons, family dinners
etc., and using these elements to create a flim in which the couple
and their families are the centre. This encourages audiences to
look at the wedding film as much more than simple, run of the mill
How far has wedding video come in the last 3
It has now become much more of a 'must have' service than it
used to be. This new rise of a cinematographic approach has seen it
become as important as a professional photographer. There are now
dedicated studios that specialise in wedding film making and the
demand is stronger than ever.
What are your tips for choosing a wedding
Firstly, work as much from referral as you can. As with many
services, the top quality people always are heavily in demand from
word of mouth. Also go and visit the studio in person. Meet the
team and get a feel for how they operate. Ask to see some examples
of real life weddings- a top studio should have many different
films to show, and not just the showcase specific shoots.
If couples really want to indulge in cutting edge/luxury
cinematography, what types of services are available to
Some of the more luxurious options include pre shooting events
leading up to a wedding (as explained previously, Same Day Edits or
exotic options like helicams.
Same Day edits are an exciting new option for brides who wish to
have an unforgettable experience for their guests at their wedding
reception. Moments filmed on
the wedding day are edited over a short time period (usually just
several hours) and screened to the delight of friends and family.
Sometimes pre wedding footage is combined with wedding day scenes
to create a more complete film of the wedding lead-up.
Similarly, specialist remote controlled helicams are
being increasingly used. This "eye-in-the-skye" enable the couples
to have a shot from above to give that extra production value.
Specialist tools like this help take the films to the next
Whatever form of capturing you big day you choose, it is
absolutely crucial that you find an individual or company that
strives to make you as happy with their work as they can.
cinematographers get their fulfilment from the positive feedback
from the couples' themselves, and pride in their work.
Good luck putting together your wedding day video!